Tuesday, 17 June 2008
Please treat your audience like real people 把觀眾當人對待吧
An NHK program.
Lesson 1: topics involving shared memories among many many people have a lot of potential
Lesson 2: must do market research and understand what the audience wants, rather than thinking about what they want from inside the TV station, producing content and then realizing the result after ratings come in
Unfortunately, it feels as if Lesson 2 won't be learned around here anytime soon. Sometimes I feel the editors and producers treat the audience how bad owners treat their dogs - they feed the dog whatever and if the dog eats it, they guess it's OK, and if the dog doesn't eat it, it can starve until it has to eat it. They never take the time to think about what the dog likes and what the dog needs and how the dog really ought to be fed to make it happy and healthy. Sometimes I feel that editors and producers around here sit in their ivory towers and and give the audience what they think make the ratings go up, rather than conduct surveys or go into crowds and observe what people are doing, what they are interested in or what they need. Sigh. My observations and their assumptions are totally incongruent, so my ideas and story pitches almost always die in midair. Sigh again.
(video via fjumonkey)