TV adverts and Internet

A brilliant idea. I've always liked it. Here's the Japundit on it.

From Japundit:
"In Japan, TV commercial viewers are directed to search for the company on the web. Maybe the URLs are too long to remember.

Many TV ads now have the search box, which could imply a turning point that indicates the sponsors are catching up and now feel the majority of viewers are comfortable using the internet."


http://japundit.com/archives/2007/09/01/6876/