A story from AFP:
Japan to get cellphone 'sommeliers': official
Sun Jan 20, 11:46 PM ET
TOKYO (AFP) - Japan is to start licensing cellphone "sommeliers" to guide consumers through complicated functions as mobile telephones become ever more advanced, an official said Monday.
The communications ministry said it was planning to support a private-sector plan to launch an exam to license specialists who sell cellphones.
(you can read the rest of the story here)
In other words, cellphone geeks will achieve a higher status if this passes. Leave it to the detail-oriented and Japanese spirit of ever trying to improve everything big and small.